Schomp BMW has developed a reputation for providing the Rocky Mountain region with top-notch customer service and, of course, beautiful cars for over 50 years—but a new decade called for a refresh.

Founded in 1968, Schomp BMW started out on Dartmouth Ave and later moved to South Broadway before settling into its Highlands Ranch location in 2008, which it now shares with Schomp MINI and Schomp Honda. But after 12 years on Plum Valley Lane, the Schomp team decided the space could use a facelift. With a desire to create a more open-floor plan and facilitate greater continuity between service and sales, Schomp BMW of Highlands Ranch began remodeling their 86,000 square-foot-showroom in early 2020. Even despite COVID-related delays, construction was completed in only six months and the showroom was able to reopen in early July.